I’m a dynamic and results-oriented leader in technical product marketing with over 10+ of experience crafting and executing cybersecurity go-to-market strategies. I’m also a Certified Information Systems Security Professional (CISSP) and accomplished author of two best-selling security books.
In all my previous roles, I create and execute effective marketing strategies that drive leads, sales, and thought leadership for innovative security products. I leverage my skills in B2B marketing, analyst relations, and presentations to communicate the value proposition and differentiation to various audiences, including customers, partners, media, and analysts. I also manage and lead a teams of talented marketing professionals and collaborate with cross-functional teams to deliver on the company’s goals and vision.
In addition to my marketing role, I am a passionate independent podcast creator and infosec writer. I host the Error Code podcast, providing engaging and informative narratives on IoT and OT security. I have also co-authored two books, The Art of Invisibility (with Kevin Mitnick) and When Gadgets Betray Us, that address the security and privacy challenges and solutions in the digital age. Through my podcasts and books, I aim to educate and inspire the public and the industry on the importance and best practices of information security.
EXPERIENCE
ForAllSecure | Pittsburgh, PA (remote)| Apr 2020 – Dec 2023
Director, Product Marketing
- Orchestrated multiple cross-functional GTM launches and initiatives
- Managed the entire marketing team, overseeing four direct reports
- Developed TAM analysis for a new SaaS fuzz testing platform
- Crafted AI/LLM messaging for marketing and sales teams
- Coordinated vulnerability disclosures with FAS threat lab
ForgeRock | San Francisco, CA | Oct 2018- Apr 2020
Senior Product Marketing Manager
- Spearheaded various cross-functional IAM-based SaaS GTM initiatives
- Revamped pricing for SaaS / on-premise IAM products
- Collaborated with renewals team to mitigate customer churn
- Elevated brand awareness across multiple social media platforms
Synopsys HQ | Sunnyvale, CA | Oct 2017- Oct 2018
Head of Corporate Content Strategy
- Formulated content strategy across five business units
- Supervised a team of three direct reports
- Achieved a 40% increase in YouTube traffic within 9 months
Synopsys – SIG | San Francisco, CA | Dec 2015- Oct 2017
Security Strategist / Product Marketing Manager
- Aligned messaging for acquisition products
- Developed comprehensive GTM collateral for software testing products
- Delivered an impressive 85% blog traffic growth over 18 months
Mocana | San Francisco, CA | Feb 2011- Jul 2014
Senior Security Analyst / Product Marketing Manager
- Marketed a line of nano encryption products
- Generated rapid response alerts for new vulnerabilities
- Authored all collateral, including data sheets, white papers, and use cases
Javelin Strategy & Research | Pleasanton, CA | Feb 2009- Feb 2021
Security Risk & Fraud Practice Leader
- Led the production of a best-selling annual financial industry fraud report
- Presented at the Federal Reserve and RSAC conferences
- Engaged with the top 25 North American banks to address security risks and fraud trends
CNET Networks | San Francisco, CA | November 1999 – December 2008
Senior Editor
As Senior Editor, I performed the following duties:
• Blogger: posted three security-related CNET News stories a day (on average)
• Podcaster: hosted a security podcast
• Columnist: wrote weekly security column syndicated on MSNBC, CNN, and CBS affiliate sites worldwide
• Reporter: covered major computer security conferences such as RSA, Black Hat, Shmoocon, and others
• Newsletter editor: created a weekly security newsletter
• Reviewer: managed a team of freelance writers for software reviews
For my full work history, see https://www.linkedin.com/in/robertvamosi