Robert Vamosi, CISSP

I am a dynamic and results-oriented leader in technical product marketing with over ten years of experience crafting and executing cybersecurity go-to-market strategies. A Certified Information Systems Security Professional (CISSP), I am also the author of two best-selling security books.

I create and execute effective marketing strategies that drive leads, sales, and thought leadership for innovative security products. I leverage my skills in B2B marketing, analyst relations, and presentations to communicate the value proposition and differentiation to various audiences, including customers, partners, media, and analysts. I also manage and lead teams of talented marketing professionals and collaborate cross-functionally to deliver on the company’s goals and vision.

In addition to my marketing role, I am a passionate independent podcast creator and infosec writer. I host the Error Code podcast, providing engaging and informative narratives on IoT and OT security. I have also co-authored two books, The Art of Invisibility (with Kevin Mitnick) and When Gadgets Betray Us, that address the security and privacy challenges and solutions in the digital age. Through my podcasts and books, I aim to educate and inspire.

EXPERIENCE

• Built the entire PMM function from scratch at a company creating a new category: SaaS-based fuzz testing for AppSec and DevSecOps. No playbook existed. Wrote it.
• Launched Mayhem for API from TAM analysis to full GTM: category messaging, collateral, sales/SE enablement, and campaigns; drove 20% MoM adoption in 90 days and a 20% pipeline lift.
• Marketed to dual audiences: security engineers and developers who bought the product, and CISOs and security leaders who funded it. Lead PLG transformation.
• Built and ran intelligence as an ops function: battlecards, win/loss tracking, field feedback into messaging. 
• Built and hosted The Hacker Mind podcast — 500,000+ downloads, used as a category-building and community tool.
• Owned a $1M+ marketing budget, managed events, presented to the Board of Directors as the company’s sole marketer.
• Hired a PMM, content manager and helped recruit and onboard the VP of Marketing.

• Launched ForgeRock Identity Cloud, the company’s first SaaS offering.
• Grew the customer base 15% through targeted GTM programs; cut churn 10% through proactive renewals enablement.
• Simplified 100+ SKUs into a Core pricing model with à la carte add-ons, such as modules for GRC.

• Formulated content strategy across five business units
• Supervised a team of three direct reports
• Achieved a 40% increase in YouTube traffic within 9 months

• Aligned messaging for acquisition products
• Developed comprehensive GTM collateral for software testing products
• Delivered an impressive 85% blog traffic growth over 18 months

• Marketed a line of nano encryption products
• Generated rapid response alerts for new vulnerabilities
• Authored all collateral, including data sheets, white papers, and use cases

• Led the production of a best-selling annual financial industry fraud report
• Presented at the Federal Reserve and RSAC conferences
• Engaged with the top 25 North American banks to address security risks and fraud trends

As Senior Editor, I performed the following duties:
• Blogger: posted three security-related CNET News stories a day (on average)
• Podcaster: hosted a security podcast
• Columnist: wrote weekly security column syndicated on MSNBC, CNN, and CBS affiliate sites worldwide
• Reporter: covered major computer security conferences such as RSA, Black Hat, Shmoocon, and others
• Newsletter editor: created a weekly security newsletter
• Reviewer: managed a team of freelance writers for software reviews

For my full work history, see https://www.linkedin.com/in/robertvamosi